The Top 5 Lead
Generation Systems
1) Direct Mail to your Best Buyers
The fastest way to build your business is to target the best
customers with a “laser-focused” approach with direct
mail to your “best buyers.” This strategy alone has
helped many businesses literally double their revenues
in just 12 to 18 months (or less). This disarmingly
simple strategy is one of the most effective and
least expensive ways to market and grow your business…
fast!
Let me explain how. Every market has what we call: “Best
buyers.” Those are the clients who will buy the most of
what it is you offer. In essence, they are your “dream
clients.” So identify and select a target group who will now
hear from you at least once per month. Most of the
people on your list will throw the letter away the first
four or five times that they receive it, but remember that
you are committed to building a great reputation in the
market, AND gaining clients. It’s a numbers game.
The first thing you're going to do is to send them a
letter introducing yourself in giving an offer they
cannot refuse. Then, send something out to these people each
and every month, even if it's only a letter or a
flyer offering a free consultation or free
service of some kind. Over the next 12 months,
these people are going to hear from you each and every
month. And that's how they’ll go from saying: "I’ve
never heard of this company before”, to…
“Who's this company I keep hearing
about”, to… “Oh yeah,
I've heard of (your company)”, to…
“Yes, we buy from them.”
Remember, this easy and inexpensive strategy alone can
double your revenues in just 12 to 18 months (or
less). So, do it NOW, and do it
consistently every single month!
2) Buy leads from lead brokers and leads companies
Another great way to generate hot “ready to buy” leads
is to purchase them from lead brokers and lead
companies. These company’s sole focus is to generate
leads and them sell them to companies like you who want a
great source of consistent new business.
For example, I have a client who is a very successful life
insurance professional. His main source of business and
income comes from buying leads from the leads companies.
Since this is a “numbers game” with ebbs and flows,
he always buys leads from 3 different sources to keep
his leads and sales numbers consistent. In average, each
lead costs about $25 and he closes about 20%
of the leads that he buys. This strategy alone has makes him
a top producer that makes a very nice living for himself and
his family.
So, if you don’t currently buy leads, adding this strategy
alone can increase your business by 50-75% or more!
It just doesn’t get any easier than this, so buy leads and
grow your business.
3) Buy leads from the Internet Search Engines
One of the most effective online strategies for generating
leads is by attracting targeted traffic to your Website with
the "Pay-Per-Click" Search Engines (PPCSEs). PPCSEs
can and should become an indispensable part of your lead
generating arsenal.
PPCSEs allow you to tap into the searches occurring in your
industry and put your site directly in front of customers
who are actively searching for what you're selling.
You set your budget, set the price you are willing to pay
for each sales lead, and pay only when your customers click
through to your site. You are guaranteed to receive "hot
prospects" because you only pay for performance –
pre-qualified clicks and visitors.
The 2 best PPCSEs are…
- Google AdWords
http://www.google.com/ads/
- Overture
http://www.overture.com/
Here is an example of what
can be accomplished with PPCSEs. The owner of a small,
highly-profitable software firm has built his business
success almost entirely with only 2 marketing tools.
- Having a Website
where he offers a free 30-day trial version of his
software.
- Purchasing traffic from
PPCSEs like Google AdWords and Overture.com.
He spends up to $3.50 per
click for precisely-targeted keywords and makes a high
return on his investment. In fact, for every dollar he
spends on keywords, he makes $5.00 to $7.00 back. This
calculates out to being approximately a 500-700% return
on investment. Not bad!
4) Advertise
Studies show that 50% of all purchasing is motivated
by advertising. Advertising is also one of the best tactics
for generating leads that a company can deploy. Plus, it’s
also the great way to build name recognition in the
market which can get you publicity, “word of mouth”
advertising, and other great benefits.
Buy Email Leads - Email Mailing Lists
mlm mailing lists
mlm email leads
Here are a few tips for running an advertising campaign that
brings you a high return on investment…
- Place ads in the most
targeted publications that your target market reads.
- Consider inexpensive ads
in e-mail newsletters and Web Sites that your
target market reads.
- Use direct response
ads - always ask the reader of your ad to respond
for more information by phone, mail or via your Web
Site.
- Be proactive.
Have a follow-up system in place to get maximum results
from your advertising dollar.
- Use a compelling
headline that introduces the biggest benefits your
product or service offers your client.
- Make them an offer
that they’d be crazy to refuse so they’ll respond
and become a new long-term client.
5) Referrals
Referral marketing is one of the most effective
techniques for creating steady streams of prospects and
clients. Plus, according to a recent Jupiter Media Metrix
survey, 70% of Internet users are compelled to visit
new web sites through referrals.
Referral-generated customers are most cost efficient,
profitable, and loyal source of new business leads you can
generate. And, they tend to buy quicker, negotiate less, buy
larger quantities, and refer more business to you.
I’m sure you get many referrals already, but the best way to
get more referrals is with proactive referral systems
that you add to your marketing and business procedures. You
can easily set up these referral systems that are fool-proof
strategies for increasing your profits. Here are a few tips…
- Give your customers
an incentive or additional products or services in
return for referring others to you.
- Use a “Give a Gift”
referral system where you invite your clients to
give a free sample of your product or service to
others as a gift. Referral gift certificates are great
tools for this.
- Use a “Loss Leader”
referral system. Here’s how it works… Advertise a free
sample to get new clients to try out your product or
service. This alone will get you more sales. Plus, you
can build a perpetual referral generator by giving each
person who tries your freebie 3 or more referral gift
certificates to give away to their friends and family.
Then, watch your new referral system take off and bring
you a steady flow of new customers!
- Along with your mailed
or e-mailed invoices to clients, include surveys
that ask for feedback about how to improve company’s
product or service. Be sure to ask for referrals in the
survey as well. This works!
- Identify and create
relationships with non-competitive companies and
people who already serve your target market. Then
partner with them and have them automatically refer you
to their database of clients. Give them an incentive if
possible and watch your business grow!
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